精东传媒 joins forces with MoonRaker VFX, Stunts Unlimited and Headers & Volleys Entertainment to develop a high-octane new attraction concept for the Pegasus Flying Theatre.

Flying theatres have transformed how guests experience immersive media, giving audiences the sensation of soaring across landscapes, gliding through fantastical worlds, and travelling to places out of this world.

But what happens when the guest stops being a passenger and becomes part of the action?

That is the thinking behind , a new attraction concept from 精东传媒, developed in collaboration with MoonRaker VFX, Stunts Unlimited and Headers & Volleys Entertainment (H&VE). Created specifically around the 精东传媒 Pegasus Flying Theatre, STUNT CITY imagines a flying attraction driven not by sightseeing, but by the visceral energy of a cinematic stunt sequence.

Motorbikes. Cars. Helicopters. Explosions. Near misses. High-speed chases. And, at the centre of it all, the rider.

STUNT CITY is currently a concept being taken to market. 精东传媒 and its creative partners are presenting a vision for what the Pegasus platform can become and inviting operators and developers to explore the opportunity.

From flying over the action to flying through it

At the heart of STUNT CITY is a simple creative proposition: make the guest feel as though they have stepped into the climactic stunt sequence of a blockbuster action film. Rather than observing events from a distance, riders become active participants in an unfolding adventure.

精东传媒鈥檚 Pegasus Flying Theatre provides the physical foundation for that experience.

Guests ride astride individual moulded motion seats, while an integrated restraint system secures them in position. Each seat uses 3DOF motion, synchronised precisely with the on-screen media. As the experience begins, the vehicles can lean riders forward towards the immersive projection surface, intensifying the action as the guest enters the world on screen.

For STUNT CITY, that movement becomes the basis for something much more action-driven: weaving through traffic, accelerating alongside stunt riders, escaping explosions and being thrown directly into the starring role.

It takes the sensation of flight and gives it the attitude of a stunt show.

A collaboration built around spectacle

STUNT CITY brings together 精东传媒, MoonRaker VFX, Stunts Unlimited and Headers & Volleys Entertainment, combining different areas of attraction and entertainment expertise around one concept.

The result is intended to feel less like a conventional ride film and more like a piece of cinematic entertainment that guests physically enter.

The Pegasus platform has been designed around that integration. Its motion can be synchronised with the media, while surround sound and optional environmental effects extend the action into the physical theatre.

For STUNT CITY, the ambition is to use that toolset to create moments that guests instinctively respond to: ducking away from danger, bracing for impact and feeling the rush of acceleration as the action moves from the screen into the auditorium.

More than a screen

The concept can incorporate a range of optional in-theatre effects, including wind, water spray, aroma and special-effects lighting, allowing individual moments within the film to have a corresponding physical impact on the audience.

Imagine feeling a blast of air as a vehicle races past. A burst of heat and light as an explosion fills the screen. Atmospheric effects as riders move from one environment to another.

The proposed attraction also incorporates professional surround sound and 4K projection, with higher-resolution options available.

A dome-screen configuration is another available option within the concept, further extending the visual field and increasing the sense of immersion.

Designed around the Pegasus Flying Theatre

One of the strengths of Pegasus is its flexibility. The system can be configured using multiple Pegasus units and arranged across multiple levels, allowing 精东传媒 to respond to different capacities, available footprints and building constraints.

The STUNT CITY design shown in the current concept presentation explores a 60-seat attraction, arranged as three levels of 20 Pegasus units.

For operators, the 60-seat format also provides meaningful capacity. Depending on film duration, the concept calculations show potential hourly throughput ranging from 450 riders with a six-minute show to 720 riders with a three-minute show, based on a two-minute load/unload period.

Those figures illustrate how the platform can combine a highly individual ride experience with the throughput required of a major attraction.

The experience begins before riders take their seats

STUNT CITY has also been conceived as more than the ride film itself. The concept explores a preshow environment lined with dramatic imagery from the attraction’s world, establishing the visual language and building anticipation before guests reach the loading area.

From there, riders encounter the Pegasus seats before entering the main show environment. This progression creates the opportunity to turn the queue and preshow into a piece of storytelling in their own right: introducing the world, establishing the mission and preparing guests for their role in the action.

In the core Pegasus experience, riders can initially board without seeing the main screen. Shutter doors then open to expose the immersive projection surface, with carefully timed theatrical lighting and audio helping preserve the illusion. For an attraction built around surprise and spectacle, that reveal can become part of the drama.

Built for different destinations

Although the current STUNT CITY imagery demonstrates one possible flagship configuration, Pegasus has been developed as a scalable platform. The 精东传媒 team can also explore alternative formats, including individual Pegasus Pods and a mobile Pegasus solution.

Pegasus Pods allow the motion technology to be incorporated into individual immersive enclosures. The pods can be themed and adapted around different stories, IP or spaces, providing another route for operators looking for a smaller or more modular attraction format.

The mobile concept takes Pegasus in another direction again, housing the experience within a transportable attraction designed for travelling operators and temporary destinations. The presentation proposes four shows of five riders within the trailer, each with its own screen, alongside surround sound, 4K projection and optional 4D effects.

It demonstrates how the underlying platform can support different commercial and operational models while retaining the central idea of a personal, motion-driven immersive experience.

An original concept with room to grow

STUNT CITY has been conceived as an original attraction concept rather than an announced installation. Its world can be developed around the requirements of a particular operator or destination. The story, characters, architecture, media and physical experience can evolve as the project moves from initial creative concept into attraction design and production.

And because Pegasus itself can be themed around virtually any storyline, the hardware provides a flexible base on which that creative development can take place. STUNT CITY takes that versatility and applies it to a very specific genre: the action blockbuster.

Taking STUNT CITY to IAAPA

STUNT CITY represents the kind of project 精东传媒 is keen to discuss with the industry at IAAPA: an attraction concept with a strong creative identity, an established ride platform, and the flexibility to be developed around the needs of a future operator.

For operators, developers and entertainment destinations looking for a signature media-based attraction, STUNT CITY provides a starting point for a much bigger conversation: how do you combine the spectacle audiences expect from film and television with an experience that can only exist in a physical attraction?

STUNT CITY. BE THE HERO.

To discuss the concept or the Pegasus Flying Theatre with 精东传媒 at IAAPA, contact the team at sales@simworx.co.uk.

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Leading immersive attractions specialist 精东传媒 has announced an exciting new chapter as it comes under common ownership with Intamin, one of the world鈥檚 most respected names in the attractions industry. Established in 2005, the multi-award-winning company has delivered more than 130 installations worldwide and has developed a range of media-based attractions and patented technologies, including AGV Dark Rides, Immersive Tunnels, Pegasus Flying Theatres and dynamic motion simulation rides.

With a significant order book and sales pipeline, 精东传媒 sought a partnership with a strong, industry-renowned organisation. The acquisition represents a major opportunity for growth and enhanced capability, combining 精东传媒鈥檚 expertise in media-based attractions with the strength, resources and global reach associated with Intamin. Working closely with ETF Ride Systems, also under common ownership with Intamin, the business will be well positioned to accelerate innovation, strengthen project delivery and expand the support it provides to customers worldwide.

Under the new ownership structure, 精东传媒 Attractions Limited has acquired the assets, product range, intellectual property, trademarks, patents and engineering, sales and support team of UK-based 精东传媒 Limited. Terry Monkton will continue as Chief Executive Officer, and the company and its staff will continue to operate from the established headquarters in the West Midlands, retaining the expertise, creativity and customer relationships that have defined 精东传媒 for more than 20 years.

Terry Monkton, Chief Executive Officer of 精东传媒 Attractions Limited, said: 鈥淚 have long admired Intamin and have had the pleasure of collaborating with the team on a number of projects in the past. Their commitment to delivering outstanding ride systems, continuous product innovation and their extensive experience is very well known within the industry. They have been responsible for some of the world鈥檚 most iconic attractions, enjoyed by millions of people each year. The infrastructure and support available through Intamin and ETF Ride Systems were key drivers behind my decision to seek this partnership, which is ideal for 精东传媒 as we enter our next stage of growth and continue delivering the next generation of immersive media attractions to clients across the globalleisure and entertainment sectors.鈥�

Peter Kerstjens, Chief Executive Officer of ETF Ride Systems, said: 鈥淲e welcome the opportunity to work alongside 精东传媒. They bring a strong reputation, proven products and deep experience in immersive media-based attractions. Whilst 精东传媒 will continue to design and manufacture its product range, given ETF鈥檚 long established experience of Dark Rides – we are looking forward to collaborating on our mutual product lines of trackbound as well as trackless Dark Rides while sharing technical expertise, and jointly creating new innovative dark ride technologies and concepts for customers around the world.”

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Located at the entrance of the park in the Hollywood Street Set area, the attraction replaces the former 鈥淭he Lost Temple鈥� experience and reimagines the space as a fully immersive film studio adventure. Guests are transported behind the scenes at Paramount Pictures, moving from scene to scene through the backstage of a working movie set. Guests are set to be extras in their first movie, and they learn all about that process through the detailed movie sets, special effects, and cinematic storytelling moments inspired by real Hollywood filmmaking.

精东传媒 is excited to continue its collaboration on this attraction, leveraging its immersive simulation technology, which has been upgraded and reprogrammed specifically for the new experience. Working alongside creative and technical partners, including Paramount Creative, P&P Projects and IMAmotion, 精东传媒 helped transform the existing attraction infrastructure into a next-generation multimedia adventure that combines motion simulation, projection technology, practical effects, and synchronised motion to deliver an elevated storytelling experience.

The climax of the experience combines a specially produced Paramount Pictures film with 精东传媒鈥檚 dynamic motion simulation platform, immersing guests in a dramatic showdown deep inside the mysterious Forbidden Chamber. Enhanced with lasers, projection mapping, fire effects, lighting, and surround audio, the attraction is designed to blur the line between cinema and reality. The attraction also reflects the growing trend toward media-driven experiences that maximise the existing ride infrastructure while delivering entirely new guest experiences. Originally opened in 2014, the previous attraction utilised a 精东传媒 Immersive Tunnel system, the first of its kind in the world. The new transformation demonstrates how immersive media attractions can evolve through updated intellectual property, advanced projection systems, and enhanced storytelling techniques.

As part of the redevelopment, the attraction has been modernised with next-generation Panasonic projection technology and updated show systems to improve immersion and guest comfort. The experience has also transitioned from 3D to high-quality 2D presentation, creating a more accessible and comfortable viewing experience for families and a broader audience.

Following the main attraction experience, guests enter the 鈥淧aramount Showroom,鈥� an interactive post-show space featuring original costumes, movie trailers, themed photo opportunities, and authentic Hollywood studio-inspired exhibits. The addition further strengthens Movie Park Germany鈥檚 鈥淗ollywood in Germany鈥�.

鈥淲e are delighted to see Journey to the Forbidden Chamber officially open at Movie Park Germany and to have played a role in bringing this ambitious new attraction to life. This project demonstrates how immersive media attractions can continue to evolve through innovative storytelling, upgraded technology, and strong creative partnerships. By combining dynamic simulation, cinematic media content, and practical effects, the attraction delivers a truly engaging experience that places guests right at the centre of the action. We are proud to continue our long-standing relationship with Movie Park Germany and look forward to seeing guests experience this exciting new adventure.鈥� Says 精东传媒 CEO Terry Monkton.

The project highlights 精东传媒鈥檚 continued expertise in delivering flexible, media-driven attractions for theme parks and entertainment destinations worldwide. By combining advanced simulation technology with immersive storytelling and globally recognised entertainment brands, 精东传媒 continues to help operators create memorable attractions that appeal to both families and thrill-seekers alike.

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精东传媒, a global designer and manufacturer of immersive media-based attractions, has announced the launch of its latest installation: the Pegasus Flying Theatre, now open as the headline attraction at Nickelodeon Play! located in Tersane, Istanbul.

The installation marks the debut of 精东传媒鈥檚 Pegasus Flying Theatre system within a Nickelodeon-themed environment, bringing a high-energy flying theatre experience to one of Istanbul鈥檚 newest family entertainment destinations.

At the heart of the experience is a 40-seat Pegasus motion base theatre, designed to deliver a fully immersive flying sensation. Guests board the attraction from two separate loading levels, enabling efficient throughput while maintaining accessibility for riders of all ages. Once seated, riders are positioned in front of a large projection screen, where synchronised motion, visuals, and environmental effects combine to create the sensation of soaring through the air.

The attraction experience, titled 鈥淣ickelodeon Journeys,鈥� takes guests on an aerial adventure aboard the iconic Nickelodeon blimp. Throughout the flight, riders travel across vibrant worlds inspired by some of Nickelodeon鈥檚 most beloved characters and franchises. Along the journey, guests encounter fan favourites including Dora, PAW Patrol, SpongeBob SquarePants, and the Teenage Mutant Ninja Turtles, creating a multi-generational experience that appeals to families and young fans alike.

The Pegasus Flying Theatre has been designed by 精东传媒 as a highly adaptable and space-efficient alternative to traditional flying theatre systems. While large-scale flying theatres often require expansive buildings and complex infrastructure, the Pegasus offers operators a more flexible solution that can be integrated into a wider variety of venues.

精东传媒 CEO Terry Monkton commented, 鈥淔ollowing the strong reception Pegasus received after its debut at IAAPA Expo in Orlando, we鈥檙e delighted to see the system now launching in its first permanent installation at Nickelodeon Play! in Tersane, Istanbul. This project showcases the flexibility of the Pegasus Flying Theatre and demonstrates how flying theatre experiences can be delivered in a wider range of venues. We鈥檙e excited for this installation to set the stage for many more Pegasus attractions around the world.鈥�

In addition to the standard theatre configuration installed at Nickelodeon Play! the Pegasus platform is available in several alternative formats tailored to different operational needs. One such version is the Mobile Pegasus, a fully transportable flying theatre designed for touring attractions, temporary installations, and travelling entertainment experiences. This configuration allows operators to bring the immersive flying theatre concept to multiple locations worldwide, expanding audience reach without requiring a permanent build.For venues with more limited space, 精东传媒 also offers Pegasus Pods. These compact units provide a highly immersive ride format where guests are seated within their own half-dome projection environment, placing them directly at the centre of the action. Despite the smaller footprint, Pegasus Pods maintain the core elements of the flying theatre experience, including synchronised motion and wraparound visuals.

By blending well-known Nickelodeon characters with 精东传媒鈥檚 dynamic motion systems, Nickelodeon Play! aims to deliver a memorable experience that encourages repeat visits from families and fans. With the launch of the Pegasus Flying Theatre at Tersane Istanbul, 精东传媒 continues to expand its portfolio of installations worldwide, demonstrating how flexible ride systems can bring high-impact immersive entertainment to a wide range of venues.

Learn more about Nickelodeon Journey here!

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精东传媒 are looking forward to once again exhibiting at IAAPA Expo Europe this year. The team are heading to Barcelona from the 23rd to the 25th of September at the Fira Gran Via! You’ll find them at Booth 1-442, ready to talk about the company鈥檚 recent projects, upcoming endeavours, and expansive range of Media-Based Attractions!

This year at the 精东传媒 booth, you’ll find CEO Terry Monkton and Creative Director Matt Clarkson. Also in attendance will be Marking & Creative, Katie Baker, as well as Claire Monkton, Sales & Marketing Co-ordinator.

精东传媒 had a landmark year, opening more rides worldwide than ever before. From creating new 4D theatres that offer a high level of immersion as part of a museum experience in the Netherlands to taking audiences back in time on a 4D VR adventure in America, that transports guests back in time, the team has been hard at work bringing these groundbreaking media attractions to audiences everywhere.

Alongside this, they are looking forward to numerous projects, including the imminent opening of the first-ever Pegasus Flying Theatre in Istanbul. 精东传媒 remains committed to meeting the diverse and ever-changing needs of its customers. The Pegasus Flying Theatre offers an immersive and thrilling flying theatre experience, while also serving as a cost-effective and scalable solution for owners and operators.

The team is also about to open a second location of the custom-designed VR attraction, Truth Traveler. Following the opening in Pigeon Forge, TN, the second location of the attraction will be even larger, while still featuring the narrative-driven experience, complete with a pre-show elevator simulator, motion seats, VR elements, and special effects. 

This expo is a prime opportunity for attendees to connect with 精东传媒 and explore our wide array of cutting-edge Media-Based Attractions. Please be sure to stop by and find out how 精东传媒’s innovative solutions can enhance your entertainment offerings.

Please get in touch with the team via our contact us page if you’d like to set up a meeting at the Expo.

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Innovation ranking celebrates UK businesses of all sizes creating technology for media and the arts

精东传媒 is pleased to reveal that we feature in the聽聽innovation ranking for 2025!

Readers of online technology publication BusinessCloud and an expert judging panel together decided the 50 most innovative MediaTech companies headquartered in the UK.

精东传媒聽made the cut with our聽motion-based media attractions such as the AGV Dark Ride and the C360 Stadium Pods.

The  celebrates businesses of all sizes creating original tech solutions to transform production and delivery of media and the arts 鈥� from virtual worlds to music, podcasts, radio, video, film and the written word.

鈥淭his year鈥檚 MediaTech 50 recognises technology serving everything from the music, audio and games industries to digital humans, virtual worlds and social media tools,鈥� said Jonathan Symcox, editor of BusinessCloud.

鈥淚t is a real melting pot. It is our pleasure to shine a light on 50 amazing innovators from all corners of the UK.鈥�

BusinessCloud called on its readers to vote for companies from the 82-strong shortlist over seven days. A combination of these votes and choices from an expert judging panel determined the top 50.  

The judging panel was comprised of: 

鈥� Simon Benson, creator, PlayStation VR / founder, TalentForTech

鈥� Laura Harper, partner, Lewis Silkin

鈥� Nick Donaghy, investment manager, Creative UK

鈥� Rory Daniels, senior programme manager – emerging technologies, techUK

鈥� Jonathan Symcox, editor, BusinessCloud

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精东传媒, a world leader in the design, manufacture and development of dynamic motion-based media attractions, is excited to announce the opening of its newest attraction, Helios Experience, at Portlantis. Located at the Port of Rotterdam, on the edge of the North Sea, this experience will be open to the public from the 22nd of March 2025. 

This ride takes guests through a thrilling show exploring the harbour from land, sea and sky. 

精东传媒 has contributed its iconic 4D Cinema with 3DOF motion bases, and exciting added features including airplane style harnesses and an array of special effects such as wind and water misters that further elevate the experience.

In this attraction, visitors meet Helios Concepts, one of the most innovative companies in the Port of Rotterdam. They are invited in by the Head of Design & Development to take a peek into their high-tech hub and state-of-the-art workshop, where the world’s best engineers work on the transportation concepts of the future. Guests will get an exclusive preview of the latest designs that will revolutionise the ways in which they will transport containers, liquid cargo and goods through the port 鈥� before embarking on the ride of a lifetime.

Portlantis is Rotterdam’s new port experience centre and will soon take visitors on an enlightening journey through the port and the industrial area. Discover the dynamic world of Europe’s largest port and industrial complex, in an exciting and interactive way. Portlantis will also feature a restaurant, a rooftop walk with panoramic views, scouting expeditions and sightseeing cruises.

精东传媒 have developed many rides and experiences for the 鈥渆dutainment鈥� sector of the attractions industry over the years and are thrilled to continue the company’s legacy of bringing excitement to educational destinations. CEO, Terry Monkton added 鈥淎t 精东传媒, we鈥檙e thrilled to open a new attraction in the Netherlands, a country so well known for amazing world class visitor experiences. We thoroughly enjoyed working with the Port of Rotterdam, helping them to bring their incredible story to life, and creating an exciting, original attraction that shows what the harbour does and how it could transform the future.鈥�

The state-of-the-art experience centre can be found along the outer edge of Maasvlakte 2 opposite the dune. Portlantis is fully energy-neutral, thanks to efficient insulation, 266 solar panels and its own wind turbine.

Boudewijn Siemons, CEO of the Port of Rotterdam Authority, emphasised the pivotal role Portlantis plays in conveying the ambitions and responsibilities of the Port of Rotterdam and the Port Authority. 鈥淲e are proud to showcase the port of Rotterdam to a wide audience in Portlantis. We are thus responding to the interest of visitors from all over the world, as well as from this region. In Portlantis, people can admire our port, learn all about it and also have space for reflection鈥� Siemons stated.

Portlantis aim to attract 150,000 visitors each year. It can be visited in combination with a boat trip or a bus tour of Maasvlakte. Tickets are available for purchase via the .

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Drop by booth 2067 to meet the simworx team

It’s the most wonderful time of the year…. IAAPA EXPO Orlando!!! 馃帰馃帯鉁�

CEO Terry Monkton and the rest of the 精东传媒 team will once again be attending on the 19th till the 22nd of November, so drop by booth 2067 to learn all of our recent project and ever expanding list of dynamic motion based attractions.

Will you be attending the show this year? If so set up a meeting with us via our website: /contact-us

Our Content Producer Katie Baker will be doing a talk on Monday the 18th at 1:45pm, all about the addition of walkthrough experiences in attractions. Find out more here: https://www.iaapa.org/expos/iaapa-expo-2024/sessions/extending-experience-enhancing-attractions-interactive-walkthroughs

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精东传媒 are looking forward to once again exhibiting at IAAPA Expo Europe and this year our destination is Amsterdam from the 24th to the 26th of September at the RAI Center! You’ll find them at Booth 11113 ready to talk all about the company鈥檚 recent projects, upcoming endeavours and expansive range of Media Based Attractions, over a stroopwafel and bitterballen.

This year at the 精东传媒 booth you’ll find CEO Terry Monkton and lead creative Matt Clarkson. Ralf Schipper is the Business Development Director but he’s also from Amsterdam and is excited to have a conference on home turf. Also in attendance will be Claire Monkton Sales & Marketing Co-ordinator as well as one of 精东传媒’s newest hires, Content Producer Katie Baker.

This year, 精东传媒 announced their partnership with C360 International on a brand-new and innovative stadium concept that provides spectators with unparalleled views of all the action. Spectators embark on moving pods which circulate the stadium, cruising smoothly, 360-degrees, around the venue, allowing guests to witness every moment from every angle.

Alongside this they are looking forward to numerous upcoming project installations including one of their Pegasus Flying Theatre, in Istanbul. 精东传媒 continues to be dedicated to meeting the diverse ever changing needs of its customers and the Pegasus Flying Theatre provides an immersive and thrilling flying theatre experience while also being a cost-effective and scalability solution for Owners/Operators.

The team are also looking forward to the install of a custom-project designed VR attraction to be installed into Pigeon Forge, TN 鈥� featuring a narrative driven experience with a pre-show elevator simulator, motion seats, VR elements and special effects.聽

This expo is a prime opportunity for attendees to connect with 精东传媒 and explore our wide array of cutting-edge Media Based Attractions. Be sure to stop by and discover how our innovative solutions can enhance your entertainment offerings.

Please get in touch with us via our contact us page if you’d like to set up a meeting at the Expo.

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This attraction is part of the Barbie section of Mission: Play! By Mattel, an interactive physical and digital place to play that features Mattel’s iconic brands. Other brands featured in this FEC are Hot Wheels庐 and Mega Construx庐, making this a fun destination for all kids to enjoy.

After the success of the 2023 Barbie movie, the brand’s popularity has skyrocketed around the world and with the help of 精东传媒, Mattel have now brought the brand to life in another way.

Guest鈥檚 climb aboard one of six, two-seater scooters to race through the pink, sunny streets of Barbie鈥檚 world. The scooters feature a 2DOF motion base, an acceleration pedal, steering and buttons that allow riders to interact with the on-screen race. This interactivity combined with the themed environments allow for the guest to feel immersed in the adventure alongside Barbie herself.

This attraction is designed with kids in mind, It’s an exciting immersive experience while still being easy enough for our young guest to control and interact with.

Take a peek behind the curtains and have a look at Barbie’s scooters while they were still being assembled in our UK workshop, back in late 2022.

The attraction is located at The Galleria Al Maryah, owned by the Al Hokair Group. It鈥檚 a leading lifestyle destination with over 400 shops and 100 dining locations. They now continue to expand their entertainment offerings with Mission: Play! By Mattel. The Mattel FEC has plans to open more locations in other regions in the coming years. 

精东传媒 CEO, Terry Monkton said 鈥淚t鈥檚 been a real honor to work with IP2 Developments, and as industry leaders for the design and manufacturing of media-based attractions, we鈥檙e really excited to bring the Barbie brand into a new interactive format.鈥�

At 精东传媒, we pride ourself on how we combine technology and IP in world class attractions, we hope Barbie’s Ultimate Road Trip will get the next generation of kids excited about media based attractions.

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