The ride system, designed to offers a unique and thrilling way to way to be immersed in the on-screen action seat guests astride the front restraint with their legs on either side, as they hold on to the front handlebars. Throughout its conception, enhancing storytelling has been at the forefront of the Pegasus’ design, with the ability for the generic shaped seat to be themed to suit any storyline, guests could be riding a jet bike, a space rocket or even a flying horse. 

Riders board from multiple levels, where they are then seated, and anticipation is built before the main show begins. Unsure of what to expect, the shutter doors, in-front of their view, open to reveal an immersive, wide dome screen before their eyes. With the use of strategic in-theatre lighting and sound effects, this transition would be seamlessly achieved to preserve the illusion.?

“By creating a flying theatre experience that can be customised to a park’s specific building size requirement, we create a more accessible attraction that gives parks with more limited footprints and budgets a greater opportunity to offer guests a flying experience.?

While its flexibility means that we can also offer any number of seats – 12, 18, 24, 36, 48, 60, etc. – to accommodate the seating requirements for each specific customer.” comments 精东传媒 CEO, Terry Monkton.?

Throughout the ride experience, guests enjoy dynamic seat movement via the seat’s motion base that simulates the all-important sensation of flying, while a range of in-theatre effects such as water spray, wind, smoke, and special effects lighting provide operators with a truly stand-out ride, guaranteed to excite visitors.? The seats also feature a blinking, interactive button that can be incorporated into the media to give riders a feeling of input into the narrative.

The modular and customisable unit solves the reoccurring problem for venues with height constraints delivering an authentic flying experience that delivers the same calibre of experience at every scale. The Pegasus can be spread over 1,2, 3 or even more levels of differing widths, to fit snuggly into pre-existing structures using a customised AV solution designed specifically to fit a customer’s desired layout and footprint. This ensures they can get the highest throughput possible whilst utilising all their space efficiently.

As well as being able to provide a traditional “Fly Over Experience”, Pegasus is also designed so that it can deliver story-driven experiences. With the trend of these experiences becoming more story-driven, the Pegasus aims to give greater flexibility to theming the experience, from the vehicle’s aesthetic down the loading area, enhancing the storytelling journey and creating a more memorable experience. 

精东传媒 lead creative Matt Clarkson comments, “Flying theatres have evolved beyond aerial tours of cities or flying through the clouds to story-driven experiences. Guests want to be transported to impossible places,”?

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Tetrastar Spaceport combines immersive theatre, actors, realistic set design, projection mapping, spatial audio, real-time interactive content, motion seats and hands-on interactives with immersive storytelling.

The 300m² experience plays out across four main zones with 10 additional themed spaces allowing four concurrent pulses of 20 person groups. 11 projectors, 47 screens, 45 speakers, 50 media servers and computers, and 15k mapped RGBW LED pixels are seamlessly blended into the intricate set work and woven together under a family-friendly, exciting space themed narrative.

Everyone feels like part of the interactive mission which is supported by pre-recorded characters in the media, real-world performers and an artificial intelligence “ADA”. In most attractions, it would be over after the big ride moment, but this is just half the experience. The visitors get to take part in an escape room-style experience where they have to retrieve valuable specimens and power up the Tetrabank with Tetracells to ensure they have enough energy to get back to Earth in the escape pod!

With a maximum throughput of 1,400 people a day the summer holiday space explorers scored this new 20 minute immersive experience 10/10, the next step is to release the enhanced one hour schools mission in the Autumn of 2022. A flight is included in the general admission to the centre and is suitable for over 5’s, although some restrictions apply.

The attraction design and creation was led by the National Space Centre in-house immersive production studio NSC Creative working collaboratively with a team of UK experts.

Meticulous Ltd supplied the development design, fabrication, installation and theming of 14 unique zones along with 12 interactive stations.

精东传媒 provided 20 motion seats with interactive buttons and a Control Master API that enabled NSC Creative to create a real-time interactive launch experience application with dynamic motion and branching narrative ride content.

ABC AV led the AV, lighting and show control systems design and integration of the media-rich experience.?

NSC Creative provided overall project management and creative direction along with specialist immersive AV integration and all story, content and performance production.

Paul Mowbray, Project Director,

“By selecting the best people in their fields we were able to put together a crack team of specialists all working to the goal of suspending the visitors’ belief and transporting them to Mars and back on a wild space mission.”

Dean Weal, Production Design Director,

“We really maximised the modest footprint (300 sqm2) of the experience with misdirection, squash and stretch, different textures and materials and lighting to give a tangible sense of navigating very different areas In the space of 20 minutes the visitors leave Leicester 2022 and journey to the the year 2080 and before they know it they are taking secret passages to spaceships and Mars bases before hurtling back to Earth in an escape pod!”

Terry Monkton, CEO, 精东传媒
“Having the opportunity to integrate our class-leading motion seats into a highly themed environment where the wrap-around screen disappears and you the audience just believe that they are on a spaceship flying through canyons on Mars was a real pleasure. The innovation with the real-time content and branching paths adds another standout feature to the experience.”

Aaron Bradbury, Experiential Design Director, NSC Creative

“Everyone feels like part of the mission which is supported by pre-recorded characters in the media, our brilliant real-world performers and our artificial intelligence “ADA” which visitors form a strong bond with and ultimately pays a high price for the success of the team!”

Neil Smith, UX and Real-time Art Supervisor, NSC Creative

“In most attractions it would be over after the big ride moment, but this is just half the experience. The visitors get to take part in an escape room style experience where they have to retrieve valuable specimens and power up the Tetrabank with Tetracells to ensure they have enough energy to get back to earth in the escape pod!”

Andy Bates, CEO,

“Tetrastar is like a mini science centre packaged into one exhibition. The complexity of the show control and AV system is next level to ensure every mission goes successfully even if the participants don’t always achieve their objectives! Every action triggers a response and feeds into a scoring system that gives a unique outcome and award at the end of each mission to encourage repeat visits.“

The ?2.88m project “Extended Reality for new Audiences” also included a new Reality Lab teaching space and XR infused Community Engagement Programme at the National Space Centre. It was supported by the Inspiring Science Fund – a partnership between the Department for Business, Energy & Industrial Strategy (BEIS), UK Research and Innovation (UKRI) and Wellcome, as well as the Local Growth Fund from Leicester and Leicestershire Enterprise Partnership (LLEP), The Royal Commission for the Exhibition of 1851, The Garfield Weston Foundation and Fidelity UK Foundation.?

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The attraction named ‘M?t Bay’ (Translated means ‘Flying Eyes’) consists of two custom-designed flying airship rides that combine different ride elements to create a variation of their popular Cobra Dark Ride. Within each show area, the open platform simulators themed as airships are mounted on dynamic motion bases, mirroring the action projected on 180-degree screens, immersing guests in the story unfolding in front of their eyes. 

The ride design is representative of 精东传媒’s Cobra Dark Ride, with its 3-DOF motion base mounted on a track system that allows guests to board the ride in a loading bay before travelling along a short track into the main show area, where the action will ensue. The ride design also incorporates stepped rows of seating to ensure guests’ views aren’t disrupted. With a capacity of 40 guests at a time, the attraction will boast a throughput of 400 visitors per hour. 

The ride takes guests on an adventure far and wide in their trusty airship, where after an elaborate pre-boarding sequence, setting the scene, they’re whisked off into the clouds on a journey around the globe, from grazing the top of the Eiffel Tower to soaring over vast landscapes, guests will be in awe at the incredible scenery while special in-theatre effects bring the sights to life with wind and aroma.

精东传媒 previously installed one of their Stargazer Motion Theatres at the Theme Park back in 2012. Branded as ‘4D Future Race’ the 4D experience lets guests feel the thrills of flying in an F1 air race whilst their senses are sent into overdrive by the in-theatre wind, steam and smoke effects. 

The highly anticipated attraction opened to the public on April 30th, as one of the attractions in part of the new ‘Kingdom of the Moon’ addition to the park.

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Experience UK, the British trade body which represents UK companies who design, create and deliver world-class visitor experiences, will commence their hotly anticipated Regional Exporting Roadshow programme, starting in Birmingham this month. 

Delivered in partnership with the Department for International Trade, the West Midlands Regional Exporting Roadshow has been designed to level up the UK Experience Economy’s exporting potential and welcomes creative companies in Birmingham and the wider region to join the team for a fun and engaging evening.

The free event will support West Midlands creatives looking to expand their footprint into international markets. It will include a variety of presentations, and networking events with the Experience UK, DIT Team and other existing Experience UK members. Giving those attending the opportunity to connect with businesses that share the similar objectives of broadening their international reach. 

In addition to sponsoring the evening, 精东传媒’s CEO, Terry Monkton, will be delivering a presentation summarising their work with the Department for International Trade as a regional Export Champion. Detailing their export journey and the kind of support that the DIT and UKEF have provided them with, that has greatly assisted in their journey. With the goal of inspiring like-minded businesses attending. 

The West Midlands Regional Roadshow will take place at Mr Mulligans in the centre of Birmingham on February 17, 2022. The event will commence at 18:30 and conclude around 21:30. Complimentary refreshments will be provided.

Registration for the Roadshow can be found .

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Users can now browse the improved site interface and explore their expansive product portfolio covering 15 attractions including 4D Cinemas to Flying Theatres, Immersive Tunnels to VR. 

The new website offers an easy to navigate UI that showcases 精东传媒’s many year’s experience in their past projects section, the extensive content selection in their film library as well as all their latest news and informative blog posts – offering insight into their expertise in media-based attractions. 

The website was redesigned with a few key aspects that 精东传媒 wanted to integrate:

• A cleaner more user-friendly interface that represents the 精东传媒 brand using key colours and elements
• Greater flexibility to tell stories and present news in an engaging way
• Faster-response time to boost SEO rankings and encourage users to stay and explore the site for longer
• Enhanced navigation to make it easier for users to learn about what 精东传媒 does

Commenting on the site, Nicole Sangster – Digital Content Producer at 精东传媒 said “We’ve been working hard on creating our new website for the past year, we really wanted it to be as visually appealing as possible and to encapsulate our refreshed brand image. We used animation to reflect our product’s dynamic range of movement and imagery that really popped to engage users in our products. 

精东传媒 endeavoured to create a site that helped users understand their products and their capabilities better. “With ‘Media-Based Attraction’ being such a broad term sometimes potential clients aren’t sure about what we do specifically, and we wanted to show them that we do it all.“ adds Nicole. The site explains each attraction’s key features the venues their best suited to and the sort of footprints required. “Accompanying them is the Case Study section that presents a fantastic way for users to search through our past projects by ride type and region to give a better sense of the calibre of experiences we create for our customers.” 

“We hope that, overall, the site can help to better inform future customers on the kinds of experiences their venues could include and inspire developers with ideas for future rides, encouraging them to invest in Media-Based Attractions.”

The new website will also be translated into key region’s languages including Mandarin to aid in 精东传媒’s growing presence and encourage a wider demographic to access the site.

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International themed attraction designers,  and 精东传媒, a leading manufacturer of media-based attractions launched the Ferrari Experience media-based midway attraction concept at IAAPA in Orlando this week. The Ferrari concept is a media-based attraction, featuring immersive simulator rides, an esports adrenalin hub and exclusive themed dining experiences for all the family to enjoy.

Speaking at the launch, Ferrari’s Annabel Rochfort, Director of Location Based Entertainment & Esports said, “The Ferrari Experience concept will allow us to connect with our global fans like never before. We know consumer demand for a Ferrari midsize concept is high, and we are delighted to bring this exciting opportunity to the market to provide guests with the true Ferrari experience.”

Phil Higgins, Co-Founder and Chief Creative Officer at Katapult said, “We are excited to partner with Ferrari to develop a truly unique midway attraction concept. We have worked extensively to distill the brand’s tradition, innovation, passion and luxury, to create an authentic and scalable experience for Ferrari fans around the world to enjoy.”

Plans are also in place for the Ferrari Experience to feature a frictionless, connected experience using state of the art guest experience technology. Ferrari and Katapult have also worked alongside 精东传媒, one of the world’s leaders in the supply of Immersive Dynamic Simulation Attractions and Dark Rides.

Bookings are now being taken for interested parties to take an exclusive virtual reality tour of the Ferrari Experience concept. Contact phil@katapult.co.uk for more information.

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Celebrated with spectacular fireworks and breath-taking parades the 9 zones of the complex are rich in experiences for visitors. Nestled within the Studio zone is 精东传媒’s latest project installation, the Masameer Experience.

The brand-new attraction was designed, delivered, and installed in record time for the opening of the Boulevard and features four of 精东传媒’s popular and dynamic 6DOF Stargazer ride vehicles. The experience is themed around the popular Saudi Arabian Cartoon IP – Masameer – developed by the studio Myrkott and produced for Netflix.

The incredibly themed ride takes guests through a pre-show featuring models of the characters, such as Saad, Ghannam and Saltouh before riders enter the showroom through one of the character’s mouths.

Guests then take their seats on the ride vehicles which are also designed to look like the pick-up truck featured within the show before being whisked off on an adventure. Onboard effects such as wind and water spray delight guests as the dynamic movement simulates the captivating action on screen as they journey between different worlds. 精东传媒 is incredibly proud to have worked with Sela to deliver Masameer as the KSA’s first IP driven Media Attraction.

Overall the whole experience lasts around 20 minutes, and makes up part of the vast 900,000 square meters zone within Riyadh Season 2021. Having tripled in size since the previous 2019 Season it is to become a permanent entertainment hub in the capital. The whole Season will last until March 2022 with the aim to attract a diverse audience with more than 7,000 events, including music, arts, theatre, food and sports.

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Hunderfossen Eventyrpark (Fairy Tale Park) and partners on the project, 精东传媒, Qvisten Animation and Farmer Attractions are proud to announce that their latest attraction the Reodor Felgen’s Hyperakselerator has been awarded the prestigious Thea Award for Outstanding Achievement – Attraction with a Limited Budget. 

The award announcements for the 28^th Annual Thea Awards took place at this year’s IAAPA Expo in Orlando where the team involved in the project were beaming with pride as they received recognition for their stand-out project.

Hunderfossen Eventyrpark, founded back in 1984, is located in Lillehammer, Norway, inspired by fairy tales and trolls it’s also home to the world’s most famous and photographed giant Troll. The massive tourist attraction for Norway, promotes the country’s history, fables and culture throughout its rides. With a yearly attendance of 250-300.000 guests, this is among the top 3 investments in the park’s history.

Reodor Felgen’s Hyperakselerator, the park’s latest attraction, was delivered despite pandemic circumstances in time for the 2021 season and promotes the message of major climate challenges related to sustainability in the automotive and transportation industry. The ride is based around the characters from the famous Norwegian author and illustrator, Kjell Aukrust’s Fl?klypa Universe, and features characters Solan and Ludvig, as they test out, Reodor, the crazy Norwegian inventor’s solution – a totally green hydrogen fuel made by harvesting the gas from Norwegian farm animals and converting it to hydrogen to power the Hyperakselerator.

The attraction consists of four of 精东传媒’s, 8-seater, Stargazers that utilise 6DOF motion simulators, which allow for a wide variety of movements – making the ride both smooth and adrenaline-inducing. The vehicles, with industrial DIY inspired theming, were designed to look like Reodor’s Hyperakselerator from the story and combine old and traditional elements to resemble something of a snow sled with a high-tech upgrade.

Producing the media content for the project was Norwegian studio Qvisten Animation; the award-winning filmmakers who have previously created animated features centred around Aukrust’s books. Creating the custom content from scratch the team at Qvisten came up with the initial idea for the Hyperakselerator vehicle which was then translated into the real-life versions for guests to climb aboard. The film begins at Felgen’s workshop, entertained by Solan and Ludvig’s witty commentary, before setting off on a crazy and unpredictable dash down the mountainside. “Qvisten believes that all forms of entertainment start with a good story. At Hunderfossen they wanted to make an immersive and truly wild ride, but at the same time being able to captivate the audience with loveable characters and a great story driven adventure” says Director Rasmus Sivertsen at Qvisten.

Theming for the attraction was designed and constructed by Farmer Attraction Development Ltd. Arriving at the attraction, guests enter a beautifully themed hut, which looks like Reodor’s workshop, full of all sorts of knick-knacks and inventions. Illustrations by Kjell Aukrust cover the walls and pre-show media sets the scene for the adventure they’re about to take.

Since opening, the ride has attracted over 150,000 visitors and has been a tremendous success for the park. An encouraging result, as the world bounces back from the Coronavirus Pandemic’s closures of 2020.

—This is just fantastic! says Hogne H?stm?lingen – the CEO of Hunderfossen Eventyrpark. We’re always having a goal of being extraordinary when developing new attractions. Storytelling, theming and play & learn are important aspects for us. When we realized how funny and engaging the Hyperakselerator would be, we actually put on even more “extra fuel” to compete for the prestigious Thea Award. More than 150.000 guests this summer has been overwhelmed of our new attraction. The Thea award is an enormous motivation for all of us, and it inspires us to develop even better attractions in the future!

The Thea Awards were created by the Themed Entertainment Association (TEA) to help realize a key mission of the association: bringing recognition to achievement, talent and personal excellence within the themed entertainment industry. The official Thea Awards Gala where Hunderfossen will be presented with their award will take place April 23, 2022 at Disneyland Resort California.

The Thea Awards Judging Committee’s official statement:

“Reodor Felgen’s Hyperakselerator delivers rich characters, an engaging storyline, a thrilling ride experience, impactful special effects, and high-quality 3D media content. The Hunderfossen team leveraged the existing Fl?klypa IP to create a rich and immersive experience with thoughtful and focused theming. It is beautifully executed, seamlessly blending whimsical mechanical machinery with the woodwork of a traditional Norwegian sled. The environmental conservation messaging that underpins the story is conveyed with humour and light-heartedness. Reodor Felgen’s Hyperakselerator delivers the perfect balance of story, thrill, and classic humour and will deliver millions of guest smiles for years to come.”

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