精东传媒, a global designer and manufacturer of immersive media-based attractions, has announced the launch of its latest installation: the Pegasus Flying Theatre, now open as the headline attraction at Nickelodeon Play! located in Tersane, Istanbul.

The installation marks the debut of 精东传媒鈥檚 Pegasus Flying Theatre system within a Nickelodeon-themed environment, bringing a high-energy flying theatre experience to one of Istanbul鈥檚 newest family entertainment destinations.

At the heart of the experience is a 40-seat Pegasus motion base theatre, designed to deliver a fully immersive flying sensation. Guests board the attraction from two separate loading levels, enabling efficient throughput while maintaining accessibility for riders of all ages. Once seated, riders are positioned in front of a large projection screen, where synchronised motion, visuals, and environmental effects combine to create the sensation of soaring through the air.

The attraction experience, titled 鈥淣ickelodeon Journeys,鈥� takes guests on an aerial adventure aboard the iconic Nickelodeon blimp. Throughout the flight, riders travel across vibrant worlds inspired by some of Nickelodeon鈥檚 most beloved characters and franchises. Along the journey, guests encounter fan favourites including Dora, PAW Patrol, SpongeBob SquarePants, and the Teenage Mutant Ninja Turtles, creating a multi-generational experience that appeals to families and young fans alike.

The Pegasus Flying Theatre has been designed by 精东传媒 as a highly adaptable and space-efficient alternative to traditional flying theatre systems. While large-scale flying theatres often require expansive buildings and complex infrastructure, the Pegasus offers operators a more flexible solution that can be integrated into a wider variety of venues.

精东传媒 CEO Terry Monkton commented, 鈥淔ollowing the strong reception Pegasus received after its debut at IAAPA Expo in Orlando, we鈥檙e delighted to see the system now launching in its first permanent installation at Nickelodeon Play! in Tersane, Istanbul. This project showcases the flexibility of the Pegasus Flying Theatre and demonstrates how flying theatre experiences can be delivered in a wider range of venues. We鈥檙e excited for this installation to set the stage for many more Pegasus attractions around the world.鈥�

In addition to the standard theatre configuration installed at Nickelodeon Play! the Pegasus platform is available in several alternative formats tailored to different operational needs. One such version is the Mobile Pegasus, a fully transportable flying theatre designed for touring attractions, temporary installations, and travelling entertainment experiences. This configuration allows operators to bring the immersive flying theatre concept to multiple locations worldwide, expanding audience reach without requiring a permanent build.For venues with more limited space, 精东传媒 also offers Pegasus Pods. These compact units provide a highly immersive ride format where guests are seated within their own half-dome projection environment, placing them directly at the centre of the action. Despite the smaller footprint, Pegasus Pods maintain the core elements of the flying theatre experience, including synchronised motion and wraparound visuals.

By blending well-known Nickelodeon characters with 精东传媒鈥檚 dynamic motion systems, Nickelodeon Play! aims to deliver a memorable experience that encourages repeat visits from families and fans. With the launch of the Pegasus Flying Theatre at Tersane Istanbul, 精东传媒 continues to expand its portfolio of installations worldwide, demonstrating how flexible ride systems can bring high-impact immersive entertainment to a wide range of venues.

Learn more about Nickelodeon Journey here!

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精东传媒 is excited to announce that we will be exhibiting at the first-ever IAAPA Middle East Expo! 馃帰

The Middle East continues to be a key growth market for world-class entertainment destinations, and we look forward to connecting with operators, developers and partners who are shaping its future.

In attendance will be 精东传媒 CEO Terry Monkton and Creative Director Matt Clarkson. Visitors to our stand will have the opportunity to learn more about our latest projects and technology innovations, including our AGV Dark Ride systems, Pegasus Flying Theatre and custom media-based experiences designed to deliver high-capacity, repeatable and interactive entertainment.

We are looking forward to meeting new and existing clients, discussing upcoming developments and exploring how 精东传媒 can help bring your attraction concepts to life.

馃搷Join us at IAAPA Middle East Expo at booth 2621

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精东传媒 are looking forward to once again exhibiting at IAAPA Expo Europe this year. The team are heading to Barcelona from the 23rd to the 25th of September at the Fira Gran Via! You’ll find them at Booth 1-442, ready to talk about the company鈥檚 recent projects, upcoming endeavours, and expansive range of Media-Based Attractions!

This year at the 精东传媒 booth, you’ll find CEO Terry Monkton and Creative Director Matt Clarkson. Also in attendance will be Marking & Creative, Katie Baker, as well as Claire Monkton, Sales & Marketing Co-ordinator.

精东传媒 had a landmark year, opening more rides worldwide than ever before. From creating new 4D theatres that offer a high level of immersion as part of a museum experience in the Netherlands to taking audiences back in time on a 4D VR adventure in America, that transports guests back in time, the team has been hard at work bringing these groundbreaking media attractions to audiences everywhere.

Alongside this, they are looking forward to numerous projects, including the imminent opening of the first-ever Pegasus Flying Theatre in Istanbul. 精东传媒 remains committed to meeting the diverse and ever-changing needs of its customers. The Pegasus Flying Theatre offers an immersive and thrilling flying theatre experience, while also serving as a cost-effective and scalable solution for owners and operators.

The team is also about to open a second location of the custom-designed VR attraction, Truth Traveler. Following the opening in Pigeon Forge, TN, the second location of the attraction will be even larger, while still featuring the narrative-driven experience, complete with a pre-show elevator simulator, motion seats, VR elements, and special effects. 

This expo is a prime opportunity for attendees to connect with 精东传媒 and explore our wide array of cutting-edge Media-Based Attractions. Please be sure to stop by and find out how 精东传媒’s innovative solutions can enhance your entertainment offerings.

Please get in touch with the team via our contact us page if you’d like to set up a meeting at the Expo.

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精东传媒 has a long-standing presence in the Asian market, with successful installations in countries such as China, Vietnam, Malaysia and many others. From high-capacity Immersive Tunnels in major theme parks, to 4D Cinemas and Flying Theatres at popular tourist destinations, 精东传媒 has consistently delivered engaging, high-quality experiences tailored to the region鈥檚 growing demand for immersive entertainment. These projects have helped to establish strong partnerships and a proven track record of delivering results for attractions throughout Asia.

精东传媒 are looking ahead with momentum as we continue to deliver unique, immersive experiences across the globe. Among the highlights on display will be our stadium attraction concept, developed in collaboration with C360 International, which introduces a moving pod system offering fans an entirely new way to engage with live sports and events. We鈥檙e eager to share more about how it鈥檚 set to transform venue design and guest interaction.

Another key innovation 精东传媒 is proud to feature is the AGV Dark Ride, offering a new level of creative flexibility and storytelling for theme entertainment operators. This trackless ride system allows for highly customisable layouts, industry leading acceleration, 3DOF motion and integrated onboard media, perfect for thrilling immersive, narrative led experiences. With dynamic motion, precise pathfinding, and a wide range of theming and media options, the AGV Dark Ride is a versatile, next-generation attraction.

Make sure you ask our team about the iconic Pegasus Flying Theatre, which is currently being installed at a major new destination in Istanbul. Designed to be both scalable and cost-effective, the Pegasus Flying Theatre delivers a breathtaking, high-end flight experience through advanced motion simulation, surround media, and spectacular special effects, all within a compact, flexible footprint that appeals to a wide variety of venues.

As always, IAAPA Expo Asia presents the perfect platform to connect with our team, explore what鈥檚 next in the world of media-based attractions, and discover how 精东传媒 can help elevate your entertainment offering. Whether you鈥檙e looking to revitalise existing experiences or launch something truly groundbreaking, we鈥檙e here to collaborate and inspire.

We welcome you to stop by Booth #E1 1558 to speak with us. If you’d like to schedule an appointment in advance, please don’t hesitate to reach out via our contact us page or via sales@simworx.co.uk

We look forward to seeing you in Shanghai!

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Innovation ranking celebrates UK businesses of all sizes creating technology for media and the arts

精东传媒 is pleased to reveal that we feature in the聽聽innovation ranking for 2025!

Readers of online technology publication BusinessCloud and an expert judging panel together decided the 50 most innovative MediaTech companies headquartered in the UK.

精东传媒聽made the cut with our聽motion-based media attractions such as the AGV Dark Ride and the C360 Stadium Pods.

The  celebrates businesses of all sizes creating original tech solutions to transform production and delivery of media and the arts 鈥� from virtual worlds to music, podcasts, radio, video, film and the written word.

鈥淭his year鈥檚 MediaTech 50 recognises technology serving everything from the music, audio and games industries to digital humans, virtual worlds and social media tools,鈥� said Jonathan Symcox, editor of BusinessCloud.

鈥淚t is a real melting pot. It is our pleasure to shine a light on 50 amazing innovators from all corners of the UK.鈥�

BusinessCloud called on its readers to vote for companies from the 82-strong shortlist over seven days. A combination of these votes and choices from an expert judging panel determined the top 50.  

The judging panel was comprised of: 

鈥� Simon Benson, creator, PlayStation VR / founder, TalentForTech

鈥� Laura Harper, partner, Lewis Silkin

鈥� Nick Donaghy, investment manager, Creative UK

鈥� Rory Daniels, senior programme manager – emerging technologies, techUK

鈥� Jonathan Symcox, editor, BusinessCloud

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精东传媒, a world leader in the design, manufacture and development of dynamic motion-based media attractions, is excited to announce the opening of its newest attraction, Helios Experience, at Portlantis. Located at the Port of Rotterdam, on the edge of the North Sea, this experience will be open to the public from the 22nd of March 2025. 

This ride takes guests through a thrilling show exploring the harbour from land, sea and sky. 

精东传媒 has contributed its iconic 4D Cinema with 3DOF motion bases, and exciting added features including airplane style harnesses and an array of special effects such as wind and water misters that further elevate the experience.

In this attraction, visitors meet Helios Concepts, one of the most innovative companies in the Port of Rotterdam. They are invited in by the Head of Design & Development to take a peek into their high-tech hub and state-of-the-art workshop, where the world’s best engineers work on the transportation concepts of the future. Guests will get an exclusive preview of the latest designs that will revolutionise the ways in which they will transport containers, liquid cargo and goods through the port 鈥� before embarking on the ride of a lifetime.

Portlantis is Rotterdam’s new port experience centre and will soon take visitors on an enlightening journey through the port and the industrial area. Discover the dynamic world of Europe’s largest port and industrial complex, in an exciting and interactive way. Portlantis will also feature a restaurant, a rooftop walk with panoramic views, scouting expeditions and sightseeing cruises.

精东传媒 have developed many rides and experiences for the 鈥渆dutainment鈥� sector of the attractions industry over the years and are thrilled to continue the company’s legacy of bringing excitement to educational destinations. CEO, Terry Monkton added 鈥淎t 精东传媒, we鈥檙e thrilled to open a new attraction in the Netherlands, a country so well known for amazing world class visitor experiences. We thoroughly enjoyed working with the Port of Rotterdam, helping them to bring their incredible story to life, and creating an exciting, original attraction that shows what the harbour does and how it could transform the future.鈥�

The state-of-the-art experience centre can be found along the outer edge of Maasvlakte 2 opposite the dune. Portlantis is fully energy-neutral, thanks to efficient insulation, 266 solar panels and its own wind turbine.

Boudewijn Siemons, CEO of the Port of Rotterdam Authority, emphasised the pivotal role Portlantis plays in conveying the ambitions and responsibilities of the Port of Rotterdam and the Port Authority. 鈥淲e are proud to showcase the port of Rotterdam to a wide audience in Portlantis. We are thus responding to the interest of visitors from all over the world, as well as from this region. In Portlantis, people can admire our port, learn all about it and also have space for reflection鈥� Siemons stated.

Portlantis aim to attract 150,000 visitors each year. It can be visited in combination with a boat trip or a bus tour of Maasvlakte. Tickets are available for purchase via the .

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Drop by booth 2067 to meet the simworx team

It’s the most wonderful time of the year…. IAAPA EXPO Orlando!!! 馃帰馃帯鉁�

CEO Terry Monkton and the rest of the 精东传媒 team will once again be attending on the 19th till the 22nd of November, so drop by booth 2067 to learn all of our recent project and ever expanding list of dynamic motion based attractions.

Will you be attending the show this year? If so set up a meeting with us via our website: /contact-us

Our Content Producer Katie Baker will be doing a talk on Monday the 18th at 1:45pm, all about the addition of walkthrough experiences in attractions. Find out more here: https://www.iaapa.org/expos/iaapa-expo-2024/sessions/extending-experience-enhancing-attractions-interactive-walkthroughs

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精东传媒 are looking forward to once again exhibiting at IAAPA Expo Europe and this year our destination is Amsterdam from the 24th to the 26th of September at the RAI Center! You’ll find them at Booth 11113 ready to talk all about the company鈥檚 recent projects, upcoming endeavours and expansive range of Media Based Attractions, over a stroopwafel and bitterballen.

This year at the 精东传媒 booth you’ll find CEO Terry Monkton and lead creative Matt Clarkson. Ralf Schipper is the Business Development Director but he’s also from Amsterdam and is excited to have a conference on home turf. Also in attendance will be Claire Monkton Sales & Marketing Co-ordinator as well as one of 精东传媒’s newest hires, Content Producer Katie Baker.

This year, 精东传媒 announced their partnership with C360 International on a brand-new and innovative stadium concept that provides spectators with unparalleled views of all the action. Spectators embark on moving pods which circulate the stadium, cruising smoothly, 360-degrees, around the venue, allowing guests to witness every moment from every angle.

Alongside this they are looking forward to numerous upcoming project installations including one of their Pegasus Flying Theatre, in Istanbul. 精东传媒 continues to be dedicated to meeting the diverse ever changing needs of its customers and the Pegasus Flying Theatre provides an immersive and thrilling flying theatre experience while also being a cost-effective and scalability solution for Owners/Operators.

The team are also looking forward to the install of a custom-project designed VR attraction to be installed into Pigeon Forge, TN 鈥� featuring a narrative driven experience with a pre-show elevator simulator, motion seats, VR elements and special effects.聽

This expo is a prime opportunity for attendees to connect with 精东传媒 and explore our wide array of cutting-edge Media Based Attractions. Be sure to stop by and discover how our innovative solutions can enhance your entertainment offerings.

Please get in touch with us via our contact us page if you’d like to set up a meeting at the Expo.

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This attraction is part of the Barbie section of Mission: Play! By Mattel, an interactive physical and digital place to play that features Mattel’s iconic brands. Other brands featured in this FEC are Hot Wheels庐 and Mega Construx庐, making this a fun destination for all kids to enjoy.

After the success of the 2023 Barbie movie, the brand’s popularity has skyrocketed around the world and with the help of 精东传媒, Mattel have now brought the brand to life in another way.

Guest鈥檚 climb aboard one of six, two-seater scooters to race through the pink, sunny streets of Barbie鈥檚 world. The scooters feature a 2DOF motion base, an acceleration pedal, steering and buttons that allow riders to interact with the on-screen race. This interactivity combined with the themed environments allow for the guest to feel immersed in the adventure alongside Barbie herself.

This attraction is designed with kids in mind, It’s an exciting immersive experience while still being easy enough for our young guest to control and interact with.

Take a peek behind the curtains and have a look at Barbie’s scooters while they were still being assembled in our UK workshop, back in late 2022.

The attraction is located at The Galleria Al Maryah, owned by the Al Hokair Group. It鈥檚 a leading lifestyle destination with over 400 shops and 100 dining locations. They now continue to expand their entertainment offerings with Mission: Play! By Mattel. The Mattel FEC has plans to open more locations in other regions in the coming years. 

精东传媒 CEO, Terry Monkton said 鈥淚t鈥檚 been a real honor to work with IP2 Developments, and as industry leaders for the design and manufacturing of media-based attractions, we鈥檙e really excited to bring the Barbie brand into a new interactive format.鈥�

At 精东传媒, we pride ourself on how we combine technology and IP in world class attractions, we hope Barbie’s Ultimate Road Trip will get the next generation of kids excited about media based attractions.

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With an impressive turnout of seventeen eager attendees, the event gave participants the opportunity to network with other participants on the program, as well as to gain valuable insight into the inner workings of a ride manufacturer. Events such as this offer an unprecedented enrichment of participants鈥� understanding of the field’s nuances and potential career pathways.

Hosted at 精东传媒鈥檚 offices in Kingswinford at the heart of the Black Country region, participants travelled from various corners of England to attend the day, showing their commitment to the Educational Program. The day began with some time to catch up with one another, say hello to some new faces and get settled after long journeys, before kicking off with the first presentation of the day. 

Terry Monkton, CEO of 精东传媒, introduced the day’s proceedings, extending a warm welcome to the participants and offering an insightful overview of the company’s mission and endeavours. Attendees were provided with a comprehensive overview of 精东传媒鈥檚 diverse product range, along with notable projects spearheaded by the company. Additionally, the 精东传媒 Creative Team showcased some of the captivating concept artwork and videos that are crafted to increase client engagement and imagination.

After the enlightening presentation and Q&A session, participants- armed with a newfound understanding of 精东传媒 and its inner workings- embarked on a tour of the company’s facilities. The tour commenced with an exciting demonstration featuring 精东传媒鈥檚 AGV Dark Ride Vehicle; an innovative, trackless vehicle which boasts dynamic 3DOF motion and offers an unprecedented ride experience not yet witnessed in any theme park. This showcase provided participants with a glimpse into the future of trackless dark rides, sparking their imaginations and offering insight into emerging technologies.

Continuing their journey through 精东传媒鈥檚 headquarters, the group was treated to a sneak peek at one of the company鈥檚 upcoming attractions: the Pegasus Flying Theatre. Testing out the scalable motion seats, attendees took the opportunity to be immersed by the demonstration, each remarking at how captivated they felt by its movements and media, despite being in a room full of observers.聽

Participants were very impressed by the ride systems and were abuzz with questions following the demos, considering how the rides could be applied in different situations – leading nicely into the second half of the day.聽

Before breaking for lunch, Terry took the time to personally engage with each attendee, delving into their aspirations and current endeavours- whether academic or professional- and fostering a deeper connection with the group. Lunch was enjoyed at a nearby restaurant, Hickory鈥檚 American Smokehouse, which presented a fun, themed backdrop to their conversations.

Rejuvenated and eager to delve into the afternoon’s activities, participants reconvened at the offices for the next segment, which kicked off with a presentation by Nicole and Matt from 精东传媒鈥檚 Creative team. The duo discussed the considerations that one must make when pitching rides to clients, and how they have to scale 精东传媒鈥檚 range of products to each park鈥檚 unique requests.

It was now the visiting group鈥檚 turn to put their newly acquired knowledge to the test!

Divided up into small groups, the participants were presented with a mock brief, resembling real-world scenarios encountered at 精东传媒, and tasked with coming up with a solution utilising 精东传媒鈥檚 ride systems. As the challenge began, the NextGen group was thrown into the deep end, equipped with only the basics: pens, paper and their imaginations! 

Given only an hour to propose a ride system and theme which fit into the spatial and operational constraints of the brief, the teams worked quickly, scribbling and sketching their ideas into concepts ready to present. 

The afternoon culminated in group presentations, showcasing a myriad of colourful and imaginative ideas. Amidst laughter and camaraderie, the winning team members鈥擭ick, Gary, and Joseph鈥攚ere rewarded for their inventive concept, utilising the Pegasus system to create a whimsical journey through a garden from the perspective of a honeybee.

As the day drew to a close, participants departed feeling inspired and enriched by the day’s activities, having gained invaluable insight into the operations of one of the UK’s premier ride manufacturers. Moreover, they forged new friendships and professional connections, further enhancing their experience and networks within the industry.

I had a brilliant day with the team last Friday, exploring how to scale attractions, touring the space and jumping a ride on one of their Automated Guided Vehicles (AGV).
Thanks a bunch to the 精东传媒 Team for having us.

– Steven Quayle

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